Made you open and look.
A number of weeks ago, I scheduled an email to go out on a Monday to my email list when it was supposed to go out on Tuesday morning.
When I realized it had gone out on Monday, I sent another email with a subject line that started with “Oops…”
That “Oops…” email had an open rate of almost 60%—compared to my usual 40–45%.
Why is it that when we see a mistake, we become more interested in what’s going on?
We want to find out what happened… and how someone messed up.
Do we hope to cheer the underdog on as they make a comeback?
Or are we looking for the answer that made the difference?
Or maybe… we’re hoping someone made the same mistake we did—and figured it out—because we haven’t found the answer yet ourselves.
“Oops” happens a lot in our lives.
And thank goodness our “oops” moments aren’t written in the subject line of our lives—because can you imagine the open rate we would have?
My challenge to each of us is this:
Support the “happy” subject lines in life just as much as the “oops” ones.
Support by cheering others on.
Lifting them up.
Holding them up.
Walking side by side.
Giving a clap, a high five… or sometimes just a smile that says, “Way to go.”